{"@context":"http://iiif.io/api/presentation/3/context.json","id":"https://arizona.aviaryplatform.com/iiif/222r49h28n/manifest","type":"Manifest","label":{"en":["Entrepreneurs"]},"logo":"https://d9jk7wjtjpu5g.cloudfront.net/organizations/logo_images/000/000/038/original/university-libraries-logo-2x.png?1711560609","metadata":[{"label":{"en":["Publisher"]},"value":{"en":["University of Arizona Libraries"]}},{"label":{"en":["Rights Statement"]},"value":{"en":["Copyright held by University of Arizona Libraries"]}},{"label":{"en":["Source"]},"value":{"en":["Arizona Alumni Forum videocassettes, MS 646, box 1, tape 11"]}},{"label":{"en":["Agent"]},"value":{"en":["McKeever, Jeffrey D. (interviewee)","Lenick, Sandra (interviewee)","Wagness, Peter (interviewee)"]}},{"label":{"en":["Date"]},"value":{"en":["6/10/86"]}},{"label":{"en":["Coverage"]},"value":{"en":["Arizona--Tucson (spatial)"]}},{"label":{"en":["Language"]},"value":{"en":["English"]}},{"label":{"en":["Description"]},"value":{"en":["Guests - Jeffrey D. McKeever, MicroAge; Sandra Lenick, D.L. West Manufacturing; Peter Wangness, Hextek Corporation."]}},{"label":{"en":["Format"]},"value":{"en":["U-matic"]}},{"label":{"en":["Identifier"]},"value":{"en":["MS646.011 (uid)"]}},{"label":{"en":["Relation"]},"value":{"en":["Arizona Alumni Forum videocassettes (part of)"]}},{"label":{"en":["Type"]},"value":{"en":["Interviews"]}}],"summary":{"en":["Guests - Jeffrey D. McKeever, MicroAge; Sandra Lenick, D.L. West Manufacturing; Peter Wangness, Hextek Corporation."]},"requiredStatement":{"label":{"en":["Attribution"]},"value":{"en":["Copyright held by University of Arizona Libraries"]}},"provider":[{"id":"https://arizona.aviaryplatform.com/aboutus","type":"Agent","label":{"en":["University of Arizona Libraries"]},"homepage":[{"id":"https://arizona.aviaryplatform.com/","type":"Text","label":{"en":["University of Arizona Libraries"]},"format":"text/html"}],"logo":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/organizations/logo_images/000/000/038/original/university-libraries-logo-2x.png?1711560609","type":"Image"}]}],"thumbnail":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/collection_resource_files/thumbnails/000/159/321/small/azu_ms646-011_a.mp4_1651687804.jpg?1651687805","type":"Image","format":"image/jpeg"}],"items":[{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321","type":"Canvas","label":{"en":["Media File 1 of 1 - azu_ms646-011_a.mp4"]},"duration":1698.164,"width":640,"height":360,"thumbnail":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/collection_resource_files/thumbnails/000/159/321/small/azu_ms646-011_a.mp4_1651687804.jpg?1651687805","type":"Image","format":"image/jpeg"}],"items":[{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/content/1","type":"AnnotationPage","items":[{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/content/1/annotation/1","type":"Annotation","motivation":"painting","body":{"id":"https://aviary-p-arizona.s3.wasabisys.com/collection_resource_files/resource_files/000/159/321/original/azu_ms646-011_a.mp4?1651687797","type":"Video","format":"video/mp4","duration":1698.164,"width":640,"height":360},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321","metadata":[]}]}],"annotations":[{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768","type":"AnnotationPage","label":{"en":["ms646-011 [Transcript]"]},"items":[{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/1","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: going into business for yourself takes a lot of hard work and energy. Once that business is finally up and running, you might want to sit back and congratulate yourself on a job well done. But as all entrepreneurs know, you've just made a good start. Now you've got to be able to stay in business and prepare for the future, all at the same time. You've got to have a business plan that works. Hi, I'm Kent Rollins, and this is Arizona alumni forum. Welcome. Today we'll be talking about to one of our lumps who's been very successful at doing just that and also to new alums who are just starting out in business. Our first guest is the founder of one of the oldest and largest computer store franchise operations in the world. But first, let's take a quick look at micro H.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=62.0,105.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/2","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: This is micro age. Michael age computers doors incorporated located in Tempe Arizona is one of the world's largest and fastest growing office automation marketing organizations. With over 175 franchises granted throughout North America, and plans for global expansion on the horizon. Microwave has dedicated its resources to providing complete office automation solutions to today's business world. Micro age founders Jeffrey McKeever and lm held atribute micro ages success to its unique positioning as the solution store.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=106.0,144.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/3","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Okay, that's quite an operation. And our guest today is the president of microwave Jeff McKeever. Jeff, welcome.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=145.0,151.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/4","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Thank you, cat Glad to be here. Yeah,","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=152.0,153.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/5","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: you must be quite proud of where you've come since 1976. Tell us a little bit how you got started in this?","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=154.0,159.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/6","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Well, you really goes back to 1975 when I NFL who worked for me at the bank became aware that it was such a thing as a microcomputer kit, and then take us long to figure out there'd be tremendous marketing opportunities for this type of product.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=160.0,173.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/7","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Okay, now, the strategy had just started to get into it in the film, but tell us about the strategy of your company. What are you trying to do? Well, we've","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=174.0,179.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/8","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: always thought the business opportunity would be for the person who could add value in the product and create a worldwide sales organization. And so for the last 10 years, that's what our focus has been.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=180.0,191.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/9","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Okay, that you call yourself the solution store. Tell us a little bit about that.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=192.0,196.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/10","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Solution store fact that is our registered trademark. And it really epitomizes very adequate, accurately the type of company we have, because we believe that the real business opportunity is in providing integrated solutions to meet people's business needs. Okay, so","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=197.0,212.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/11","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: if I come into you with a problem, your people are going to be able to tell me what the solution is.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=213.0,217.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/12","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: We'll be able to configure equipment of hardware software provide you with training and and additional support after the sale to make that a successful installation.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=218.0,228.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/13","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Why did you decide to go into franchising? What's the benefits of franchise right","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=229.0,232.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/14","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: like there's there? One obvious benefit is that other people's money are invested in our business each franchisee invests about a quarter million dollars, but frankly, more importantly, they invest their blood, sweat and tears in building the network. We provide them a lot of value in terms of our know how and ongoing support but they put a lot of energy, and you don't have turnover with franchisees as you would have company on stores. Okay.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=233.0,256.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/15","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Now if I come to you and I have my quarter of million dollars, what are you going to do for me? How are you going to convince me that microwaves is the company to invest in?","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=257.0,266.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/16","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Well, we've done pretty adequate job of that was we have about 190 people now have made that decision. But basically, we provide a series of services to the franchisee that begin from helping them select a site. We help them by giving them three weeks of training through our corporate Learning Center and ongoing training as well. We design the store for them, we help them get started. And then from that point forward, provide ongoing guidance. We send people out to the stores that work with them. We put on On a variety of training classes around the states and now in foreign countries as well.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=267.0,304.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/17","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Okay, now in the franchising business, do you go look for the franchisees? Or do they usually come to you,","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=305.0,310.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/18","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: we always set our program up to be so they come looking for us. Because with that kind of investment and that kind of commitment, we didn't want to market we want people to find us and make a commitment to our program.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=311.0,322.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/19","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Okay. What are you looking for when the when you have identified the franchisee? What's the criteria besides this 250,000 money","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=323.0,331.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/20","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: obviously isn't enough. We've turned a lot of people down, I had the money, we're looking for people to have some degree of business experience, and particularly marketing experience sales experience.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=332.0,342.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/21","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Okay, so they usually experience people that are","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=343.0,345.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/22","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: coming to you. And the average person he's in is generally in their 30s or late 30s or early 40s. They're ready to make a career change. They, they want to get out of big business and into their own operation where they can have some control over their own destiny.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=346.0,358.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/23","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: How big do you foresee microwaves becoming?","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=359.0,362.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/24","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Well, we definitely will be a multi billion dollar company. It's just a matter of time.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=363.0,366.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/25","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Okay. Computer sales. computer stores have not had as much success I understand in the last year or two that they had initially. How have you adjusted to this? Well, in fact, if","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=367.0,380.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/26","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: you knew the last 10 years history, we've had to adjust continuously because there's been shake outs and other different time periods within our history. We've obviously our growth rate is low. Do you know about 25% a year, you know, where it was, we might have been as much as 400% a year in during peak years. But we've basically gotten back to fundamentals, you know, block blocking and tackling is is the fundamental watchword we go by right now.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=381.0,408.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/27","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: The Wall Street Journal had an article recently that said about 80% of small businesses fail. How does that equate to your particular franchise? What's the rate of success or failure in the franchising business,","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=409.0,421.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/28","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: or franchising is much more successful in business in general, we generally have a fall out of about 5% per year. So that's a big difference. Okay.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=422.0,432.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/29","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: We're going to take a break now and then we'll come back and talk to Jeff a little bit more about the microej computer stores. We also have several guests with us that I think you'll find very interesting. So please stay with us.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=433.0,455.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/30","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Welcome back.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=456.0,458.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/31","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We've been talking with you, evey alum and president of microwaves computer stores, Jeff McKeever. And Jeff, I understand you won an award this last year for your entrepreneurship ventures. Tell us just briefly about that. Well, there's","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=459.0,472.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/32","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: a contest each year in Arizona, and I was nominated for this contest and selected as the Entrepreneur of the Year for 85.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=473.0,483.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/33","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: That's quite an honor. Thanks. We have several guests with us now who have also won some awards at the entrepreneurial program at the University of Arizona, Sandra linic and Peter Wong sness. And welcome to both of you. Thank you.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=484.0,496.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/34","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Thanks,","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=497.0,497.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/35","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Sandra, you actually won this competition at the entrepreneurial program. Tell us about your product and what you're doing.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=498.0,504.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/36","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Well, I did the business plan for a company called Dr. Wes manufacturing. We're located in Tucson and I am vice president of marketing of company currently, the company produces three products right now and we expect our fourth product to be on the market July 15. The first product which is the basis of our company is called the hold it now this is available from sizes six inches to 12 feet long, actually. And what it is it's the aluminum extruded device with segmented plastic cylinders inside the the angle. You attach it to a wall with double stick tape magnets or screws. And what it does for you is it holds paper items vertically without damage to the item. If you pull down, it won't release the way it releases just by lifting upward. Or you could slide the paper out to the side. In conjunction with the whole that we have another product called our track and we sell this called the track system actually, and we sell this also up to 12 feet long. And this allows the hold it to be movable or it allows you to hold large sheets of paper like blueprints, maps or drawings with just two small units. The third product that we're currently selling is our lightbox which is right over here. We have this is framed in solid oak, and we may manufacture it in three sizes and hold it is used as a retention device for the transparencies. Okay. Our fourth product, which is coming out July 15 is our hold CRT hinge. This is just a prototype here, as I said. And the way this works is just by swinging outward, it'll hold your copy that you're entering into your computer eye level to the monitor. And there's been studies proven where the less movement from your copy to the monitor or you know, when when people are actually using processing entering data, the more comfortable and efficient it is for office work. So DLS mission like microwave computers is the the solution store we like to say people steps,","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=505.0,650.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/37","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: okay, now these yours your inventions or is one of your partners.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=651.0,654.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/38","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: That's one of my partners, Matt drain who is also who also attended the University of Arizona is actually a developer of the products. And he has patents on the hold it and the CRT hinge. Okay.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=655.0,668.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/39","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Peter, tell us a little bit about what you're doing. I think you brought some slides with you, didn't you? Yes,","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=669.0,672.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/40","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: I don't have any products with me. We're sort of a cash flow crunch and every time we make when we ship it out. Okay, I think we have some slides. I don't know what the first one should be a description of where our product places us relative the entire optics industry. We're manufacturing lightweight glass blanks for telescopes and lasers. And the slide that we show on TV right now starts with piles of sand from Brazilian beaches, and they go to the factory where they manufacture Pyrex glass in tubes and sheets, we take these relatively common products and cut them and manufacture a lightweight glass plank from that, that then goes to a polishing shop where they generate a curve in it, polish it and they put a coating on it. And then it's placed in a telescope or in a laser system or on a satellite. Okay, and there's one of our furnaces in operation right now, most of the time, everyone just ignores a furnace. But during a few steps, we have to introduce some gas pressure and actually blow these tubes out. That makes the final product. Because we use this gas process instead of casting our blanks or melting the glass down, we can manufacture 12 of them in the same amount of time that it would take another company manufacturer a single blank, so we can do 12 times as many blanks. And there's a photograph of one of our blanks now. We're looking at the strain, it's in it afterwards. That's why there's some colors. Okay. And that particular one is going to a laser system in Los Alamos, New Mexico, and there'll be 110 of them we're going to be making during the next year.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=673.0,766.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/41","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Okay, and I understand it's a good, valuable contract to you. It's","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=767.0,769.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/42","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: about $300,000.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=770.0,771.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/43","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Okay. Now, how did you get started? What? I know you were in the entrepreneurial program, the Carl Carl Eller center. But where did you actually come up with this idea? Okay, I'm","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=772.0,782.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/44","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: also a research assistant of steward observatory at the University of Arizona. And we're developing very large, lightweight glass blanks there. And one of the processes is for casting these blanks. And that takes a lot of mold fabrication. And one of the other ways that was developed by I and some other people was to distort glass tubings and plates, which we can easily buy. They're very inexpensive relative to manufacturing a mold. And so we developed that process there about two years ago and received a patent on it. And several of us from there have gone off to start a company.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=783.0,816.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/45","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Okay. What are your projections for five years from now?","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=817.0,820.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/46","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Well, in the presentation, I estimated about $2 million a year around year five, but I really think we'll do 2 million in either the second or third year. At this point, just we're we figured we're going to generate roughly a half a million dollars in sales the first year just from word of mouth before anyone's even heard of us.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=821.0,839.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/47","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Okay. It actually you're coming pretty close with this one contract.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=840.0,843.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/48","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Yes. And we've already are discussing prices and for some larger products, and for some research with some other people in Colorado, and that should be another 50,000. And all the ones in Los Alamos are going to be on display. So people from all over the world will be seeing our products,","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=844.0,861.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/49","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: okay. Okay, we're gonna take a break, and then we're gonna come back and Jeff is going to tell us whether he would invest his money in either of these projects. So please stay with us.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=862.0,883.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/50","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Welcome back.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=884.0,886.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/51","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We've just heard Sandra linic. And Peter Wong says tell us about their new business and how they intend to make them work. We were talking about five year projections. Sandra, tell us who What you expect in five years with your products?","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=887.0,901.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/52","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Well, as far as our sales go in five years, we also expect to have 2 million sales. And our net worth at that time should also be about $2 million. We're working with a 78% gross margin. And I think, from every indication, since we have done the business plan, we've been pretty much on target financially.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=902.0,924.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/53","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Okay. What I'd like to do now is ask Jeff, I know you need probably just a little bit more information. But tell us, Jeff, as a successful entrepreneur, what do you think of their ideas? Would you invest your money in either their products?","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=925.0,939.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/54","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: That's kind of a loaded question. I think both their ideas have a lot of innovation. Very interesting ideas. I think that there's some interesting challenges that you both have to face. And I think that controls will be a real issue. In order to put the proper controls in place, if you want to grow it, the kinds of rates you want to grow at, I think Peters case, at least he talked a little bit about, well, it might be at 2 million to five years, or you might be at 2 million at two years. And those kinds of variabilities are pretty scary to me, because I've had to deal with those kinds of problems and can cause you a lot of problems. I think also people will become a real issue. It's, it's one thing to put something on business plan, but actually to stamp out an organization with, with real people with their human flaws, and with turnover, and all those kinds of issues. Those are the real challenges of building and building small businesses. And you will definitely both have to face those types of challenges. I think that executive scale and managing those challenges will be a critical element in your ultimate success.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=940.0,1006.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/55","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: What do you look for, Jeff, when when you go to evaluate an idea, such as either the ones that we have here? what's the what's the key to you as a successful entrepreneur, that might point towards success.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=1007.0,1022.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/56","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: I know for our own company, one of the key elements has been our strategy, we had a very concise idea what we wanted to be in 10 or 20 years, and we stuck to that basic formula, you have to do a lot of tactics along the way. But you really have to have a pretty good idea where you want to be 10 years from now, where I've seen a lot of companies get in trouble is that they get to entrepreneur, entrepreneur, they get too entrepreneurial, they start doing too many diverse things. And pretty soon their management team gets spread too thin, and they get in trouble. So one of the things I'd really caution us to is to very definitely have a strategy that you stick with her and very consistently apply everything you do towards that strategy.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=1023.0,1067.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/57","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Okay, as new entrepreneurs, Sandra or Peter, what do you ask the experience guy? What are the kinds of things that you want to learn when you get a successful businessman in your in your living?","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=1068.0,1080.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/58","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Well, I think one of one of the biggest problems we have right now is the cashflow problem, especially since we have a lot of capital equipment we need to purchase. And we're not really sure what type of financing to go for whether we can we can think we can go with the banks. But right now we've have a few contracts, we have this large contract right now. But of course, since we're only six months old, the people still want all the private security, collateral. And primarily, that's what they've been looking for. And all of its right now, and the companies really don't have much collateral tied up. And we found that a very difficult situation right now, alternative would be like venture capital. And we don't know really whether we want to go that direction or not?","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=1081.0,1124.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/59","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Well, there's no question in business that they say things that are important cash flow, cash flow and cash flow. And I've certainly had to live with those kinds of problems. Throughout the 10 year history of micro rages we've always had growth to deal with. And growth always demands a lot of case for requirements. And your business in particular Peter, because of its capital requirements are the kind of business you're in. And that's pretty scary to me. Banks are good as a supplemental source of financing, but to rely on one bank, for your lifeblood, I think is a very dangerous proposition. So I'd strongly urge you to look for venture capital, even though you have to get up a lot of ownership. In that process, you get a lot more than just that money, you get their expertise involved in your business. And also generally, when they make an investment in you, they generally keep in the back of their mind and he didn't have to put in additional money if you're if you're becoming successful. And so it really buys you a partner, if not several partnerships that can that you can leverage off of and a very effective way. I know that was certainly critical for our turnaround was to get involved with venture capital and get some financial partners are willing to put substantial sums of money in our company but","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=1125.0,1199.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/60","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: knows, when we watched your business presentation up in Phoenix that you had gone through a bankruptcy a couple of years ago, was that primarily cash flow that did you in then and","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=1200.0,1208.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/61","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: we went through actually what's called a reorganization and under the Bankruptcy Law, we were never, we were never bankrupt. But we ran out of cash. Absolutely. at a critical point. in the marketplace, we found interest rates went up and our cost of money went up dramatically. We found that there was a credit crunch in the United States and our franchisees were not able to get the money they needed to pay us. And Pete knew people were not able to get the money to start our franchise program. So we got in a very critical point, and we didn't have enough cash flow to pulse came very close. You know, we probably came within a month or two of turning the thing around, but close doesn't count anything but horseshoes.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=1209.0,1244.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/62","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: While you've still sprung back pretty well, I understand.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=1245.0,1247.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/63","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: We have pretty much,","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=1248.0,1248.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/64","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Mr. Key from what I know you've talked a bit about your marketing strategy. And I think that's one issue that I'm facing as Vice President of Marketing with Dr. West right now, our products have such large markets, and we do have target, we have targeted the building industry for our hold in track. But as far as approaching the market, we would really like eventually, you know, five years down the road to have it completely nationally distributed. And as far as the emphasis now, we're not really sure which way to take I mean, if we should go through the, to the national distributors at this point or or develop regional distributors at this at, you know, one by one?","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=1249.0,1293.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/65","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Well, it depends on how much money you want to throw at the problem. But I would think the national distributors obviously can give you a very broad marketing base, very quickly, although there's certainly some risk. Because you have so much of your future in the hands of just a few people, I think you need to look at maybe migrating through different channels of distribution over time. But I think the thing I caution you to do is be be very focused in what you do. I mean, there's so many applications for this product, that's pretty obvious. But the fact that you have three products right now is a little concerning to me, it almost be better. I think just to have, you know, one product usually focus very carefully on developing that market as best you can, before you bring out a second product, think there's an opportunity or a chance that you may get to defuse too quickly.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=1294.0,1340.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/66","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Okay, I hate to interrupt, because it's very interesting. But we do need to take a break. And please stay with us.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=1341.0,1356.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/67","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Welcome back.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=1357.0,1359.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/68","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Welcome back to Arizona alumni forum, we've spent our entire show talking about various businesses. But I know there are a number of you out there who would probably like to get started on your own and know how to do it. So maybe we can get into a little bit about the motivation for each of you to be an entrepreneur to be in business for yourself to work for yourselves. Sandra, what's your motivation?","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=1360.0,1380.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/69","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Well, I'm motivated by a lot of things, but mostly the flexibility, the freedom, and the use of creativity. I'm influenced by a line that Steven Job says, follow your heart, but use your head and not vice versa. And that's just part of taking calculated risks, and knowing how to go about calculating your risks.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=1381.0,1402.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/70","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Okay. Is is money, the real motivation to you though?","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=1403.0,1406.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/71","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: It's a big part, but I do it also for the emotional, the feeling of accomplishing something on my own. There's a lot more to it than just money. Okay.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=1407.0,1418.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/72","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Peter, what's your motivation?","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=1419.0,1420.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/73","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Well, I've had a long history of creativity and just building almost anything from sculpture to rework in a car. And I think the greatest challenge to me is to actually start off with nothing but an idea and build a living company out of it, which has people working for it, and we can try whatever ideas on how we would like to see employees handled and, and just build a living entity out of nothing. And that's what I think I really enjoy the most about it. Do you envision yourself as a millionaire? Yes, but all I really need is a little piece of land to put our goats on to","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=1421.0,1456.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/74","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: put your goats. Okay, that Jeff, you're the experienced one in this group? Has your motivation changed from day one to 10 years later,","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=1457.0,1465.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/75","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: it's pretty much the same, I think, have an opportunity to have a control over your destiny. And obviously, to express your creativity, very important, but a lot of it's just the excitement. It's just, I'm learning stuff every day. I was you know, just this very day. I was learning new things I never learned before. And I think every day is a new challenge, a new opportunity and you're creating things that never been created before and it's exciting.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=1466.0,1491.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/76","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: What What advice would you give to one of our viewers who wanted to get started Jeff, if they had an idea that's that they've keep thinking About now they want to act, how do they act? What's the first step?","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=1492.0,1503.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/77","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Well, generally the first step is to raise enough money to get started. That's always the first major hurdle you have to get across. But I think that you have to think very carefully about what you want to do, and be very focused and your efforts if you want to be successful.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=1504.0,1518.999"},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/78","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"UNKNOWN SPEAKER: Okay. Thank you all for joining us. Our next edition of Arizona alumni forum will feature freelance photographer joy Wolf, who graduated from the UAE in 1980. Since then, she's gained national recognition through her portrayals of life in Japan, India, the Philippines and the United States. Join us for a great show and be sure to listen to our weekly radio version of Arizona alumni forum with Jay Rocklin and Jan McCoy. I'm Kent Rollins, see you again next month.","format":"text/plain"},"target":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321#t=1519.0,1521.0"}]},{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768","type":"AnnotationPage","label":{"en":["English [Transcript]"]},"items":[{"id":"https://arizona.aviaryplatform.com/collections/1078/collection_resources/73573/file/159321/transcript/37768/annotation/79","type":"Annotation","motivation":"subtitling","body":{"type":"TextualBody","value":"https://d9jk7wjtjpu5g.cloudfront.net/file_transcripts/associated_files/000/037/768/original/azu_ms646-011_a.vtt?1652820418","format":"text/vtt","language":"en"},"target":"https://d9jk7wjtjpu5g.cloudfront.net/file_transcripts/associated_files/000/037/768/original/azu_ms646-011_a.vtt?1652820418"}]}]}]}